Marketing your business is one of the hardest and most costly tasks. You need to do your research regarding your target audience and then create adverts that will inspire and delight your potential customers and hope that the right people out there see your hard work.
All this effort can be costly and time consuming. However, in today’s society, a new form of advertising is becoming more popular.
Programmatic advertising is a way to ensure your advert is seen by the people that are most likely to be interested in your offering and saves you the time and money on finding out how to access your audience.
It works through participating websites passing along their cookie data so businesses can track the movements of customers and understand their purchasing habits. This allows for customer segmentation. In this way you can understand a lot about a specific customer base without having to do a ton of research. You know what they like, when they’ll access each website and how often they buy.
Ranwell Productions is a new programmatic advertising agency focusing on businesses in the Texas area. The agency’s head of Ranwell Productions, Randy Sewell, says, “programmatic advertising is the future of successful marketing. It benefits both sellers and buyers of advertising space by saving time and money from both sides and means that customers only see adverts that appeal to them, making the buying process simpler too.”
It may sound complex, but in fact, the programmatic advertising process is an incredibly simple way of purchasing relevant advertising space to reach your target audience and it provides access to all digital platforms.
Once an advertising space seller posts their space on a supply-side platform, the buyer of space can access from the demand-side to see what’s on offer. They’ll be able to see analytics on the success of the space and the types of consumers that are likely to access it. This way, businesses can determine how successful each ad space will be for them based on the traffic, user habits and purchase history. It completely eliminates all lengthy research processes and means that ad space can be purchased instantly without pitch and negotiation meetings.
Mr. Sewell is confident that this is the way forward for any size business, as “they are able to access a global and local market using the website or digital billboards and they can access real-time analytics to track the success of each advert, meaning businesses can be more reactive to a change in the market.”
A programmatic advertising platform creates a real-time bidding space to allow businesses to bid against each other for each space depending on analytics. This means that businesses don’t over-pay for a space, so they save money where needed and sellers of space still get the value for the more successful spaces.
Programmatic advertising in Texas has already seen massive wins, even for small businesses. If you’re interested in increasing your conversion by reaching out to the right consumers, then contact Ranwell Productions today, or take a look at their website.
For more details about the featured company, visit their website or contact them directly below: –
Country Club Rd, Valdosta, GA 31605
Phone: (866) 406-6096